Checking this box will favor premium listings in the search results when a website directory user conducts a specific search. This is yet another benefit you can assign to premium listings to give them greater exposure throughout your website directory.
Example: A user conducts a search for "green apples" in your directory which returns 5 pages of results. A premium listing might occur on page 3 of those results because the listings before it are more relevant to that specific search term. This option will force that premium listing (and any other premium listings also occurring in the natural search result set) to the top of that specific set of search results, regardless of whether they are slightly less relevant. Of course, this only applies where a premium listing/s would naturally occur in the search result set anyway. That is, it will not impact search results where no premium listings are returned as relevant.